How Fark.com Turns Weird News Into A Big Success

>>This is from the latest issue of Rolling Stone, on stands until June 15th. When heavy rains flooded Dongting Lake in the Hunan province, CNN reported the event under the headline CHINA DESPERATE FOR BREAK IN THE WEATHER. But over at Fark.com, the best skewed news site on the Net, they ran the link with a different take: SWELLING DONGTING PRESSES AGAINST GROANING DIKE. "For me, the tag line is more important than an article," says Fark founder Drew Curtis. "If the tag line is funny, it...

Source: http://www.rollingstone.com